« Property as unique as a work of art »
It is with great pleasure that we present our brand new Brolliet campaign. Launched in collaboration with Geneva-based artists Cyril Porchet and Chufy (Jean Marconi), art and property are put centre stage.
Works by Cyril Porchet
Cyril Porchet is a multi-award-winning photographer who has exhibited his work around the world. The imagery he has created especially for Brolliet is truly unique, thanks to the photographic technique that he has chosen to use. For this piece, he has moved away from traditional photography and employed some of his recent experimental approaches.
Like an alchemist, Cyril Porchet likes to experiment freely in his workshop with his traditional and digital enlargers, projecting copies of original negatives onto photographic paper. He then develops the images (using developer, stop bath and fixer), actively shaping their appearance as part of his experimental process.
In doing so, he transforms and gives a second life to his shots, whilst revisiting traditional photography production techniques. The photographic paper is first manipulated – cut, folded and creased – to create a unique surface on which the images are developed.
The results defy all definable concepts and underline the fragility of every work of art.
Works by Chufy
Chufy is a Geneva-born painter who has exhibited his work across Europe and been commissioned to paint frescos in Asia and Latin America.
A unique language runs through his work, showcasing his understanding of beauty and the purity of mathematical and physical models. His artwork is created using a specific process – three-point perspective – which he adapts to create large canvases, allowing him to maintain complete control over his work and leaving almost nothing to chance.
When composing his pieces, he also likes to play around with spatial dimensions.
Despite being a master painter and acrylic specialist, Chufy created his artwork for Brolliet using a different approach. Nonetheless, elements of Chufy’s artistic world can be seen throughout this piece.
Thanks to his use of perspective and to his unique graphical style, Chufy has created a work of precision and exceptional detail.